Deal Sheet: 2026 Ranger LARIAT

Jarrett-Scott Ford, Inc. · Plant City, FL · VIN: 1FTER4KH7TLE40984

Negotiation Guide

Opening Offer

$49,351

Fair Price

$50,851

Walk Away Above

$52,146

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,096

Est. Invoice$49,699

Holdback (est.)$1,603

MSRP (Sticker)$53,440

Asking Price$51,940

Markup-$1,500

Est. Dealer Margin on This Car$3,844

Percentile27% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory354 vehicles

Avg Markup (All Models)-$1,469

Avg Markup (Ranger)-$1,071

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,084

Price History

Aug 6, 2026$51,440 → $52,440(+$1,000)

Aug 15, 2026$52,440 → $51,940(-$500)

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