Deal Sheet: 2026 Ranger LARIAT

Mathews Ford Sandusky, Inc. · Sandusky, OH · VIN: 1FTER4KH7TLE39558

Negotiation Guide

Opening Offer

$46,726

Fair Price

$48,226

Walk Away Above

$49,521

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,734

Est. Invoice$47,258

Holdback (est.)$1,524

MSRP (Sticker)$50,815

Asking Price$49,315

Markup-$1,500

Est. Dealer Margin on This Car$3,582

Percentile27% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)-$2,073

Avg Markup (Ranger)-$1,250

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,102

Price History

Aug 15, 2026$49,815 → $49,315(-$500)

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