Deal Sheet: 2026 Ranger LARIAT

Sunset Ford of Waterloo · Waterloo, IL · VIN: 1FTER4KH6TLE42743

Negotiation Guide

Opening Offer

$46,991

Fair Price

$48,491

Walk Away Above

$49,786

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,972

Est. Invoice$47,504

Holdback (est.)$1,532

MSRP (Sticker)$51,080

Asking Price$49,080

Markup-$2,000

Est. Dealer Margin on This Car$3,108

Percentile2% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$2,339

Avg Markup (Ranger)-$1,667

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,625

Price History

Aug 15, 2026$49,580 → $49,080(-$500)

Cheaper Ranger LARIAT Inventory

Mac Haik Ford of HoustonHouston, TX

-$2,500$48,12569d

Golden Circle Ford, ParsonsParsons, TN

-$2,000$53,8354d

Steve Schmitt FordHighland, IL

-$2,000$50,8954d

Lou Fusz Ford, Inc.Chesterfield, MO

-$2,000$49,3604d

Shawnee Mission FordShawnee, KS

-$2,000$50,6304d

Anderson Ford of Grand IslandGrand Island, NE

-$2,000$51,5104d

Hastings FordHastings, NE

-$2,000$51,6654d

Conklin Ford NewtonNewton, KS

-$2,000$49,6554d

Riverside Ford of TulsaTulsa, OK

-$2,000$51,6204d

Bill Knight FordTulsa, OK

-$2,000$53,0004d