Deal Sheet: 2026 Ranger LARIAT

Jim O'Neal Ford, Inc. · Sellersburg, IN · VIN: 1FTER4KH6TLE42242

Negotiation Guide

Opening Offer

$47,621

Fair Price

$49,121

Walk Away Above

$50,416

• Recent buyers paid ~$2,589 below MSRP

Price Breakdown

Est. Dealer Cost$46,539

Est. Invoice$48,090

Holdback (est.)$1,551

MSRP (Sticker)$51,710

Asking Price$50,710

Markup-$1,000

Est. Dealer Margin on This Car$4,171

Percentile99% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)-$1,859

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,712

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