Deal Sheet: 2026 Ranger LARIAT

Dowling Ford, Inc. · Cheshire, CT · VIN: 1FTER4KH6TLE41379

Negotiation Guide

Opening Offer

$49,236

Fair Price

$50,736

Walk Away Above

$52,031

• Recent buyers paid ~$2,589 below MSRP

Price Breakdown

Est. Dealer Cost$47,993

Est. Invoice$49,592

Holdback (est.)$1,600

MSRP (Sticker)$53,325

Asking Price$52,325

Markup-$1,000

Est. Dealer Margin on This Car$4,333

Percentile99% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory50 vehicles

Avg Markup (All Models)-$2,085

Avg Markup (Ranger)-$1,167

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,709

Price History

Aug 6, 2026$51,325 → $52,325(+$1,000)

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