Deal Sheet: 2026 Ranger LARIAT

Performance Ford · Randolph, NJ · VIN: 1FTER4KH6TLE39647

Negotiation Guide

Opening Offer

$49,296

Fair Price

$50,796

Walk Away Above

$52,091

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,047

Est. Invoice$49,648

Holdback (est.)$1,602

MSRP (Sticker)$53,385

Asking Price$51,885

Markup-$1,500

Est. Dealer Margin on This Car$3,839

Percentile27% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory152 vehicles

Avg Markup (All Models)-$1,480

Avg Markup (Ranger)-$1,500

% Below MSRP84%

Avg Days to Sell31 days

Avg Sold Markup-$1,144

Price History

Aug 6, 2026$51,385 → $52,385(+$1,000)

Aug 15, 2026$52,385 → $51,885(-$500)

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