Deal Sheet: 2026 Ranger LARIAT

Allan Vigil Ford · Morrow, GA · VIN: 1FTER4KH6TLE37509

Negotiation Guide

Opening Offer

$47,681

Fair Price

$49,181

Walk Away Above

$50,476

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,593

Est. Invoice$48,146

Holdback (est.)$1,553

MSRP (Sticker)$51,770

Asking Price$50,270

Markup-$1,500

Est. Dealer Margin on This Car$3,677

Percentile27% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)+$1

Avg Markup (Ranger)-$1,167

% Below MSRP73%

Avg Days to Sell34 days

Avg Sold Markup-$165

Price History

Aug 6, 2026$49,770 → $50,770(+$1,000)

Aug 15, 2026$50,770 → $50,270(-$500)

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