Deal Sheet: 2026 Ranger LARIAT

Lithia Springs Ford · Lithia Springs, GA · VIN: 1FTER4KH6TLE37462

Negotiation Guide

Opening Offer

$46,931

Fair Price

$48,431

Walk Away Above

$49,726

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,918

Est. Invoice$47,449

Holdback (est.)$1,531

MSRP (Sticker)$51,020

Asking Price$49,520

Markup-$1,500

Est. Dealer Margin on This Car$3,602

Percentile27% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$1,773

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,900

Price History

Aug 6, 2026$49,020 → $50,020(+$1,000)

Aug 15, 2026$50,020 → $49,520(-$500)

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