Negotiation Guide
Opening Offer
$51,186
Fair Price
$52,686
Walk Away Above
$53,981
- • Recent buyers paid ~$2,589 below MSRP
Price Breakdown
Est. Dealer Cost$49,748
Est. Invoice$51,406
Holdback (est.)$1,658
MSRP (Sticker)$55,275
Asking Price$54,275
Markup-$1,000
Est. Dealer Margin on This Car$4,528
Percentile99% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold644
Avg Markup-$2,589
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory120 vehicles
Avg Markup (All Models)-$2,435
Avg Markup (Ranger)-$1,083
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,782
Price History
Aug 6, 2026$53,275 → $54,275(+$1,000)
Cheaper Ranger LARIAT Inventory
Mac Haik Ford of HoustonHouston, TX
-$2,500$48,12568d
Golden Circle Ford, ParsonsParsons, TN
-$2,000$53,8353d
Steve Schmitt FordHighland, IL
-$2,000$50,8953d
Lou Fusz Ford, Inc.Chesterfield, MO
-$2,000$49,3603d
Shawnee Mission FordShawnee, KS
-$2,000$50,6303d
Anderson Ford of Grand IslandGrand Island, NE
-$2,000$51,5103d
Hastings FordHastings, NE
-$2,000$51,6653d
Conklin Ford NewtonNewton, KS
-$2,000$49,6553d
Riverside Ford of TulsaTulsa, OK
-$2,000$51,6203d
Bill Knight FordTulsa, OK
-$2,000$53,0003d