Deal Sheet: 2026 Ranger LARIAT

Fred Grande Ford Sales, Inc. · Richmond, MI · VIN: 1FTER4KH3TLE44000

Negotiation Guide

Opening Offer

$50,346

Fair Price

$51,846

Walk Away Above

$53,141

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,992

Est. Invoice$50,625

Holdback (est.)$1,633

MSRP (Sticker)$54,435

Asking Price$52,935

Markup-$1,500

Est. Dealer Margin on This Car$3,944

Percentile27% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)-$2,644

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,550

Price History

Aug 6, 2026$52,435 → $53,435(+$1,000)

Aug 15, 2026$53,435 → $52,935(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,6653d

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-$2,000$51,6203d

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