Negotiation Guide
Opening Offer
$47,041
Fair Price
$48,541
Walk Away Above
$49,836
- • Recent buyers paid ~$2,589 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,017
Est. Invoice$47,551
Holdback (est.)$1,534
MSRP (Sticker)$51,130
Asking Price$49,630
Markup-$1,500
Est. Dealer Margin on This Car$3,613
Percentile27% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold644
Avg Markup-$2,589
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory71 vehicles
Avg Markup (All Models)-$1,007
Avg Markup (Ranger)-$1,500
% Below MSRP82%
Avg Days to Sell26 days
Avg Sold Markup-$1,386
Price History
Jul 9, 2026$51,130 → $48,630(-$2,500)
Aug 6, 2026$48,630 → $49,630(+$1,000)
Cheaper Ranger LARIAT Inventory
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