Negotiation Guide
Opening Offer
$47,531
Fair Price
$49,031
Walk Away Above
$50,326
- • Recent buyers paid ~$2,589 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,458
Est. Invoice$48,007
Holdback (est.)$1,549
MSRP (Sticker)$51,620
Asking Price$50,120
Markup-$1,500
Est. Dealer Margin on This Car$3,662
Percentile27% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold644
Avg Markup-$2,589
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory254 vehicles
Avg Markup (All Models)-$576
Avg Markup (Ranger)-$1,409
% Below MSRP79%
Avg Days to Sell28 days
Avg Sold Markup-$1,104
Price History
Aug 6, 2026$49,620 → $50,620(+$1,000)
Aug 15, 2026$50,620 → $50,120(-$500)
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