Negotiation Guide
Opening Offer
$49,641
Fair Price
$51,141
Walk Away Above
$52,436
- • Recent buyers paid ~$2,589 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,357
Est. Invoice$49,969
Holdback (est.)$1,612
MSRP (Sticker)$53,730
Asking Price$52,230
Markup-$1,500
Est. Dealer Margin on This Car$3,873
Percentile27% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold644
Avg Markup-$2,589
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory204 vehicles
Avg Markup (All Models)-$163
Avg Markup (Ranger)-$1,083
% Below MSRP74%
Avg Days to Sell33 days
Avg Sold Markup-$803
Price History
Jul 9, 2026$53,730 → $51,730(-$2,000)
Aug 6, 2026$51,730 → $52,730(+$1,000)
Aug 15, 2026$52,730 → $52,230(-$500)
Cheaper Ranger LARIAT Inventory
Mac Haik Ford of HoustonHouston, TX
-$2,500$48,12568d
Golden Circle Ford, ParsonsParsons, TN
-$2,000$53,8353d
Steve Schmitt FordHighland, IL
-$2,000$50,8953d
Lou Fusz Ford, Inc.Chesterfield, MO
-$2,000$49,3603d
Shawnee Mission FordShawnee, KS
-$2,000$50,6303d
Anderson Ford of Grand IslandGrand Island, NE
-$2,000$51,5103d
Hastings FordHastings, NE
-$2,000$51,6653d
Conklin Ford NewtonNewton, KS
-$2,000$49,6553d
Riverside Ford of TulsaTulsa, OK
-$2,000$51,6203d
Bill Knight FordTulsa, OK
-$2,000$53,0003d