Deal Sheet: 2026 Ranger LARIAT

Sleepy Hollow Ford, Inc. · Viroqua, WI · VIN: 1FTER4KH0TLE44892

Negotiation Guide

Opening Offer

$48,736

Fair Price

$50,236

Walk Away Above

$51,531

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,543

Est. Invoice$49,127

Holdback (est.)$1,585

MSRP (Sticker)$52,825

Asking Price$51,325

Markup-$1,500

Est. Dealer Margin on This Car$3,783

Percentile27% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$2,068

Avg Markup (Ranger)-$1,250

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,761

Price History

Aug 6, 2026$50,825 → $51,825(+$1,000)

Aug 15, 2026$51,825 → $51,325(-$500)

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