Deal Sheet: 2026 Ranger LARIAT

Steven's Ford · Patchogue, NY · VIN: 1FTER4KH0TLE44391

Negotiation Guide

Opening Offer

$49,856

Fair Price

$51,356

Walk Away Above

$52,651

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,551

Est. Invoice$50,169

Holdback (est.)$1,618

MSRP (Sticker)$53,945

Asking Price$52,445

Markup-$1,500

Est. Dealer Margin on This Car$3,895

Percentile27% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory126 vehicles

Avg Markup (All Models)-$2,002

Avg Markup (Ranger)-$1,200

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,526

Price History

Aug 6, 2026$51,945 → $52,945(+$1,000)

Aug 15, 2026$52,945 → $52,445(-$500)

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