Deal Sheet: 2026 Ranger LARIAT

Jerseyville Motor Company, Inc. · Jerseyville, IL · VIN: 1FTER4KH0TLE41846

Negotiation Guide

Opening Offer

$48,606

Fair Price

$50,106

Walk Away Above

$51,401

• Recent buyers paid ~$2,589 below MSRP

Price Breakdown

Est. Dealer Cost$47,426

Est. Invoice$49,006

Holdback (est.)$1,581

MSRP (Sticker)$52,695

Asking Price$51,195

Markup-$1,500

Est. Dealer Margin on This Car$3,770

Percentile27% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)-$2,646

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,925

Cheaper Ranger LARIAT Inventory

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