Deal Sheet: 2026 Ranger LARIAT

Wapakoneta Ford · Wapakoneta, OH · VIN: 1FTER4KH0TLE40020

Negotiation Guide

Opening Offer

$48,736

Fair Price

$50,236

Walk Away Above

$51,531

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,543

Est. Invoice$49,127

Holdback (est.)$1,585

MSRP (Sticker)$52,825

Asking Price$51,325

Markup-$1,500

Est. Dealer Margin on This Car$3,783

Percentile27% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory348 vehicles

Avg Markup (All Models)-$154

Avg Markup (Ranger)-$1,250

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$114

Price History

Aug 15, 2026$51,825 → $51,325(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,500$48,12568d

Golden Circle Ford, ParsonsParsons, TN

-$2,000$53,8353d

Steve Schmitt FordHighland, IL

-$2,000$50,8953d

Lou Fusz Ford, Inc.Chesterfield, MO

-$2,000$49,3603d

Shawnee Mission FordShawnee, KS

-$2,000$50,6303d

Anderson Ford of Grand IslandGrand Island, NE

-$2,000$51,5103d

Hastings FordHastings, NE

-$2,000$51,6653d

Conklin Ford NewtonNewton, KS

-$2,000$49,6553d

Riverside Ford of TulsaTulsa, OK

-$2,000$51,6203d

Bill Knight FordTulsa, OK

-$2,000$53,0003d