Negotiation Guide
Opening Offer
$43,236
Fair Price
$44,736
Walk Away Above
$46,031
- • Recent buyers paid ~$2,589 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,593
Est. Invoice$44,012
Holdback (est.)$1,420
MSRP (Sticker)$47,325
Asking Price$45,325
Markup-$2,000
Est. Dealer Margin on This Car$2,733
Percentile2% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold644
Avg Markup-$2,589
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory255 vehicles
Avg Markup (All Models)-$2,063
Avg Markup (Ranger)-$1,667
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,949
Price History
Aug 15, 2026$45,825 → $45,325(-$500)
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