Deal Sheet: 2026 Ranger LARIAT

Mark Moats Ford, Inc. · Defiance, OH · VIN: 1FTER4JH0TLE39483

Negotiation Guide

Opening Offer

$45,786

Fair Price

$47,286

Walk Away Above

$48,581

• Recent buyers paid ~$2,589 below MSRP

Price Breakdown

Est. Dealer Cost$44,888

Est. Invoice$46,384

Holdback (est.)$1,496

MSRP (Sticker)$49,875

Asking Price$48,875

Markup-$1,000

Est. Dealer Margin on This Car$3,988

Percentile99% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory24 vehicles

Avg Markup (All Models)-$1,406

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,000

Cheaper Ranger LARIAT Inventory

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-$2,500$48,12568d

Golden Circle Ford, ParsonsParsons, TN

-$2,000$53,8353d

Steve Schmitt FordHighland, IL

-$2,000$50,8953d

Lou Fusz Ford, Inc.Chesterfield, MO

-$2,000$49,3603d

Shawnee Mission FordShawnee, KS

-$2,000$50,6303d

Anderson Ford of Grand IslandGrand Island, NE

-$2,000$51,5103d

Hastings FordHastings, NE

-$2,000$51,6653d

Conklin Ford NewtonNewton, KS

-$2,000$49,6553d

Riverside Ford of TulsaTulsa, OK

-$2,000$51,6203d

Bill Knight FordTulsa, OK

-$2,000$53,0003d