Deal Sheet: 2026 Ranger LARIAT

Mullinax Ford of Vero Beach · Vero Beach, FL · VIN: 1FTER4JH0TLE30394

Negotiation Guide

Opening Offer

$43,191

Fair Price

$44,691

Walk Away Above

$45,986

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$42,552

Est. Invoice$43,970

Holdback (est.)$1,418

MSRP (Sticker)$47,280

Asking Price$46,280

Markup-$1,000

Est. Dealer Margin on This Car$3,728

Percentile99% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$1,673

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,569

Price History

Jul 9, 2026$47,280 → $45,280(-$2,000)

Aug 6, 2026$45,280 → $46,280(+$1,000)

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