Deal Sheet: 2026 Ranger LARIAT

Mullinax Ford of Vero Beach · Vero Beach, FL · VIN: 1FTER4JH0TLE30394

Negotiation Guide

Opening Offer

$44,999

Fair Price

$46,499

Walk Away Above

$46,890

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$42,552

Est. Invoice$43,970

Holdback$1,418

MSRP (Sticker)$47,280

Asking Price$47,280

Markup$0

Dealer Margin on This Car$4,728

Percentile100% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory306 vehicles

Avg Markup (All Models)-$572

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$671

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