Deal Sheet: 2026 Ranger LARIAT

Palm Coast Ford · Palm Coast, FL · VIN: 1FTER4JH0TLE30329

Negotiation Guide

Opening Offer

$43,481

Fair Price

$44,981

Walk Away Above

$46,276

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$42,813

Est. Invoice$44,240

Holdback (est.)$1,427

MSRP (Sticker)$47,570

Asking Price$46,570

Markup-$1,000

Est. Dealer Margin on This Car$3,757

Percentile99% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory126 vehicles

Avg Markup (All Models)-$1,935

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,625

Price History

Jul 9, 2026$47,570 → $45,570(-$2,000)

Aug 6, 2026$45,570 → $46,570(+$1,000)

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