Deal Sheet: 2026 Ranger XL

Mullinax Ford · New Smyrna Beach, FL · VIN: 1FTER4BHXTLE42079

Negotiation Guide

Opening Offer

$32,076

Fair Price

$33,576

Walk Away Above

$34,731

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$32,297

Est. Invoice$33,373

Holdback (est.)$1,077

MSRP (Sticker)$35,885

Asking Price$34,385

Markup-$1,500

Est. Dealer Margin on This Car$2,089

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory286 vehicles

Avg Markup (All Models)-$1,853

Avg Markup (Ranger)-$1,471

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,769

Price History

Aug 6, 2026$33,885 → $34,885(+$1,000)

Aug 20, 2026$34,885 → $34,385(-$500)

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-$2,000$33,6850d

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-$2,000$34,27519d