Deal Sheet: 2026 Ranger XL

Marshal Mize Ford, Inc. · Chattanooga, TN · VIN: 1FTER4BHXTLE36332

Negotiation Guide

Opening Offer

$31,636

Fair Price

$33,136

Walk Away Above

$34,291

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$31,901

Est. Invoice$32,964

Holdback (est.)$1,063

MSRP (Sticker)$35,445

Asking Price$33,945

Markup-$1,500

Est. Dealer Margin on This Car$2,045

Percentile95% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory261 vehicles

Avg Markup (All Models)-$2,023

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,557

Price History

Aug 20, 2026$34,445 → $33,945(-$500)

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