Negotiation Guide
Opening Offer
$33,206
Fair Price
$34,706
Walk Away Above
$35,861
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$33,314
Est. Invoice$34,424
Holdback (est.)$1,110
MSRP (Sticker)$37,015
Asking Price$35,515
Markup-$1,500
Est. Dealer Margin on This Car$2,202
Percentile95% of inventory is priced lower
Days on Lot56 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory867 vehicles
Avg Markup (All Models)-$531
Avg Markup (Ranger)-$1,500
% Below MSRP39%
Avg Days to Sell31 days
Avg Sold Markup+$419
Price History
Jul 9, 2026$37,015 → $35,015(-$2,000)
Aug 6, 2026$35,015 → $36,015(+$1,000)
Aug 20, 2026$36,015 → $35,515(-$500)
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