Negotiation Guide
Opening Offer
$33,106
Fair Price
$34,606
Walk Away Above
$35,761
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$33,224
Est. Invoice$34,331
Holdback (est.)$1,107
MSRP (Sticker)$36,915
Asking Price$35,415
Markup-$1,500
Est. Dealer Margin on This Car$2,192
Percentile95% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory188 vehicles
Avg Markup (All Models)-$1,806
Avg Markup (Ranger)-$1,438
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,616
Price History
Aug 20, 2026$35,915 → $35,415(-$500)
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