Deal Sheet: 2026 Ranger XL

Murray Ford of Starke, Inc. · Starke, FL · VIN: 1FTER4BH9TLE39545

Negotiation Guide

Opening Offer

$32,261

Fair Price

$33,761

Walk Away Above

$34,916

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$32,463

Est. Invoice$33,545

Holdback (est.)$1,082

MSRP (Sticker)$36,070

Asking Price$34,570

Markup-$1,500

Est. Dealer Margin on This Car$2,107

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)-$1,889

Avg Markup (Ranger)-$1,300

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,323

Price History

Aug 6, 2026$34,070 → $35,070(+$1,000)

Aug 20, 2026$35,070 → $34,570(-$500)

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