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Deal Sheet: 2026 Ranger XL
ALM Ford Marietta · Marietta, GA · VIN: 1FTER4BH8TLE31954
Negotiation Guide
Opening Offer
$32,757
Fair Price
$34,257
Walk Away Above
$35,514
- • Recent buyers paid ~$2,309 below MSRP
- • Sitting 70 days (avg 45) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$33,093
Est. Invoice$34,196
Holdback (est.)$1,103
MSRP (Sticker)$36,770
Asking Price$35,270
Markup-$1,500
Est. Dealer Margin on This Car$2,177
Percentile95% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory274 vehicles
Avg Markup (All Models)-$2,215
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,441
Price History
Jul 9, 2026$36,770 → $34,770(-$2,000)
Aug 6, 2026$34,770 → $35,770(+$1,000)
Aug 20, 2026$35,770 → $35,270(-$500)
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