Negotiation Guide
Opening Offer
$32,236
Fair Price
$33,736
Walk Away Above
$34,891
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,441
Est. Invoice$33,522
Holdback (est.)$1,081
MSRP (Sticker)$36,045
Asking Price$34,545
Markup-$1,500
Est. Dealer Margin on This Car$2,105
Percentile95% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory418 vehicles
Avg Markup (All Models)-$2,333
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,913
Price History
Aug 6, 2026$34,045 → $35,045(+$1,000)
Aug 20, 2026$35,045 → $34,545(-$500)
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