Negotiation Guide
Opening Offer
$32,611
Fair Price
$34,111
Walk Away Above
$35,266
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,778
Est. Invoice$33,871
Holdback (est.)$1,093
MSRP (Sticker)$36,420
Asking Price$34,920
Markup-$1,500
Est. Dealer Margin on This Car$2,142
Percentile95% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory414 vehicles
Avg Markup (All Models)-$2,198
Avg Markup (Ranger)-$1,474
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,911
Price History
Aug 20, 2026$35,420 → $34,920(-$500)
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