Deal Sheet: 2026 Ranger XL

Stivers Ford South · Union City, GA · VIN: 1FTER4BH6TLE37140

Negotiation Guide

Opening Offer

$32,736

Fair Price

$34,236

Walk Away Above

$35,391

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$32,891

Est. Invoice$33,987

Holdback (est.)$1,096

MSRP (Sticker)$36,545

Asking Price$35,045

Markup-$1,500

Est. Dealer Margin on This Car$2,155

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory702 vehicles

Avg Markup (All Models)-$1,692

Avg Markup (Ranger)-$1,450

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,693

Price History

Aug 6, 2026$34,545 → $35,545(+$1,000)

Aug 20, 2026$35,545 → $35,045(-$500)

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