Deal Sheet: 2026 Ranger XL

Hennessy Ford Atlanta · Atlanta, GA · VIN: 1FTER4BH5TLE37128

Negotiation Guide

Opening Offer

$31,781

Fair Price

$33,281

Walk Away Above

$34,436

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$32,031

Est. Invoice$33,099

Holdback (est.)$1,068

MSRP (Sticker)$35,590

Asking Price$34,090

Markup-$1,500

Est. Dealer Margin on This Car$2,059

Percentile95% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory388 vehicles

Avg Markup (All Models)+$485

Avg Markup (Ranger)-$1,500

% Below MSRP63%

Avg Days to Sell40 days

Avg Sold Markup-$953

Price History

Aug 20, 2026$34,590 → $34,090(-$500)

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