Negotiation Guide
Opening Offer
$31,636
Fair Price
$33,136
Walk Away Above
$34,291
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$31,901
Est. Invoice$32,964
Holdback (est.)$1,063
MSRP (Sticker)$35,445
Asking Price$33,945
Markup-$1,500
Est. Dealer Margin on This Car$2,045
Percentile95% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory430 vehicles
Avg Markup (All Models)-$1,823
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,513
Price History
Aug 15, 2026$34,445 → $33,945(-$500)
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