Deal Sheet: 2026 Ranger XL

Jarrett Ford, Inc. · Dade City, FL · VIN: 1FTER4BH5TLE33676

Negotiation Guide

Opening Offer

$33,426

Fair Price

$34,926

Walk Away Above

$36,081

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,512

Est. Invoice$34,629

Holdback (est.)$1,117

MSRP (Sticker)$37,235

Asking Price$35,735

Markup-$1,500

Est. Dealer Margin on This Car$2,224

Percentile95% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory286 vehicles

Avg Markup (All Models)-$1,916

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,957

Price History

Jul 9, 2026$37,235 → $35,235(-$2,000)

Aug 6, 2026$35,235 → $36,235(+$1,000)

Aug 15, 2026$36,235 → $35,735(-$500)

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