Negotiation Guide
Opening Offer
$33,236
Fair Price
$34,736
Walk Away Above
$35,891
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$33,341
Est. Invoice$34,452
Holdback (est.)$1,111
MSRP (Sticker)$37,045
Asking Price$35,545
Markup-$1,500
Est. Dealer Margin on This Car$2,205
Percentile95% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory113 vehicles
Avg Markup (All Models)-$1,978
Avg Markup (Ranger)-$1,286
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,813
Price History
Jul 9, 2026$37,045 → $35,045(-$2,000)
Aug 6, 2026$35,045 → $36,045(+$1,000)
Aug 20, 2026$36,045 → $35,545(-$500)
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