Negotiation Guide
Opening Offer
$34,363
Fair Price
$35,863
Walk Away Above
$37,124
- • Recent buyers paid ~$2,309 below MSRP
- • Sitting 70 days (avg 45) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,547
Est. Invoice$35,698
Holdback (est.)$1,152
MSRP (Sticker)$38,385
Asking Price$36,885
Markup-$1,500
Est. Dealer Margin on This Car$2,339
Percentile95% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory205 vehicles
Avg Markup (All Models)-$2,234
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,982
Price History
Jul 9, 2026$38,385 → $36,385(-$2,000)
Aug 6, 2026$36,385 → $37,385(+$1,000)
Aug 20, 2026$37,385 → $36,885(-$500)
Cheaper Ranger XL Inventory
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-$2,000$37,66014d
Hacienda Ford of AliceAlice, TX
-$2,000$34,27519d
Hacienda Ford of AliceAlice, TX
-$2,000$34,27519d
Two Rivers Ford, Inc.Mount Juliet, TN
-$2,000$37,23514d
Town East FordMesquite, TX
-$2,000$33,88522d
Weikert Ford ElbaElba, AL
-$2,000$38,13535d
Bill Utter FordDenton, TX
-$2,000$33,88533d
Stivers FordWaukee, IA
-$2,000$37,84570d
Mullinax FordApopka, FL
-$2,000$33,6850d
Hacienda Ford of AliceAlice, TX
-$2,000$34,27519d