Deal Sheet: 2026 Ranger XL

Kearny Mesa Ford · San Diego, CA · VIN: 1FTER4BH4TLE44913

Negotiation Guide

Opening Offer

$32,926

Fair Price

$34,426

Walk Away Above

$35,581

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,062

Est. Invoice$34,164

Holdback (est.)$1,102

MSRP (Sticker)$36,735

Asking Price$35,235

Markup-$1,500

Est. Dealer Margin on This Car$2,174

Percentile95% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory161 vehicles

Avg Markup (All Models)-$2,444

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,837

Price History

Aug 20, 2026$35,735 → $35,235(-$500)

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