Negotiation Guide
Opening Offer
$32,671
Fair Price
$34,171
Walk Away Above
$35,326
- • Recent buyers paid ~$2,309 below MSRP
Price Breakdown
Est. Dealer Cost$32,832
Est. Invoice$33,926
Holdback (est.)$1,094
MSRP (Sticker)$36,480
Asking Price$34,980
Markup-$1,500
Est. Dealer Margin on This Car$2,148
Percentile95% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory318 vehicles
Avg Markup (All Models)-$1,807
Avg Markup (Ranger)-$1,500
% Below MSRP93%
Avg Days to Sell41 days
Avg Sold Markup-$1,285
Cheaper Ranger XL Inventory
Sam Scism Motors, Inc.Farmington, MO
-$2,000$37,66014d
Hacienda Ford of AliceAlice, TX
-$2,000$34,27519d
Hacienda Ford of AliceAlice, TX
-$2,000$34,27519d
Two Rivers Ford, Inc.Mount Juliet, TN
-$2,000$37,23514d
Town East FordMesquite, TX
-$2,000$33,88522d
Weikert Ford ElbaElba, AL
-$2,000$38,13535d
Bill Utter FordDenton, TX
-$2,000$33,88533d
Stivers FordWaukee, IA
-$2,000$37,84570d
Mullinax FordApopka, FL
-$2,000$33,6850d
Hacienda Ford of AliceAlice, TX
-$2,000$34,27519d