Negotiation Guide
Opening Offer
$33,326
Fair Price
$34,826
Walk Away Above
$35,981
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$33,422
Est. Invoice$34,536
Holdback (est.)$1,114
MSRP (Sticker)$37,135
Asking Price$35,635
Markup-$1,500
Est. Dealer Margin on This Car$2,214
Percentile95% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory203 vehicles
Avg Markup (All Models)-$951
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$413
Price History
Aug 6, 2026$35,135 → $36,135(+$1,000)
Aug 20, 2026$36,135 → $35,635(-$500)
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