Negotiation Guide
Opening Offer
$34,475
Fair Price
$35,975
Walk Away Above
$36,408
- • Recent buyers paid ~$644 below MSRP
- • Sitting 16 days (avg 10) — extra leverage
Price Breakdown
Est. Dealer Cost$33,156
Est. Invoice$34,261
Holdback$1,105
MSRP (Sticker)$36,840
Asking Price$36,840
Markup$0
Dealer Margin on This Car$3,684
Percentile100% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold410
Avg Markup-$644
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory221 vehicles
Avg Markup (All Models)-$874
Avg Markup (Ranger)-$333
% Below MSRP100%
Avg Days to Sell9 days
Avg Sold Markup-$1,154
Cheaper Ranger XL Inventory
Metro Ford Sales IncSchenectady, NY
-$2,000$38,57016d
Portsmouth FordPortsmouth, NH
-$2,000$38,9459d
Akins FordWinder, GA
-$2,000$33,2459d
Akins FordWinder, GA
-$2,000$33,7809d
Akins FordWinder, GA
-$2,000$33,24516d
Riverside FordMacon, GA
-$2,000$38,90016d
All American Ford of ParamusParamus, NJ
-$2,000$39,03016d
John Kennedy Ford PottstownPottstown, PA
-$2,000$39,26516d
Carman FordNew Castle, DE
-$2,000$36,95016d
Metro Ford Sales IncSchenectady, NY
-$2,000$38,57016d