Negotiation Guide
Opening Offer
$33,611
Fair Price
$35,111
Walk Away Above
$36,266
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$33,678
Est. Invoice$34,801
Holdback (est.)$1,123
MSRP (Sticker)$37,420
Asking Price$35,920
Markup-$1,500
Est. Dealer Margin on This Car$2,242
Percentile95% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory28 vehicles
Avg Markup (All Models)-$1,196
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell17 days
Avg Sold Markup-$2,487
Price History
Aug 6, 2026$35,420 → $36,420(+$1,000)
Aug 20, 2026$36,420 → $35,920(-$500)
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