Deal Sheet: 2026 Ranger XL

Priority Ford Norfolk · Norfolk, VA · VIN: 1FTER4BH3TLE34020

Negotiation Guide

Opening Offer

$33,006

Fair Price

$34,506

Walk Away Above

$35,661

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,134

Est. Invoice$34,238

Holdback (est.)$1,104

MSRP (Sticker)$36,815

Asking Price$35,315

Markup-$1,500

Est. Dealer Margin on This Car$2,182

Percentile95% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)-$1,896

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$988

Price History

Jul 9, 2026$36,815 → $34,815(-$2,000)

Aug 6, 2026$34,815 → $35,815(+$1,000)

Aug 20, 2026$35,815 → $35,315(-$500)

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