Deal Sheet: 2026 Ranger XL

Tallahassee Ford · Tallahassee, FL · VIN: 1FTER4BH2TLE42108

Negotiation Guide

Opening Offer

$34,151

Fair Price

$35,651

Walk Away Above

$36,806

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,164

Est. Invoice$35,303

Holdback (est.)$1,139

MSRP (Sticker)$37,960

Asking Price$36,460

Markup-$1,500

Est. Dealer Margin on This Car$2,296

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)-$1,039

Avg Markup (Ranger)-$1,450

% Below MSRP100%

Avg Days to Sell15 days

Avg Sold Markup-$1,931

Price History

Aug 6, 2026$35,960 → $36,960(+$1,000)

Aug 20, 2026$36,960 → $36,460(-$500)

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