Deal Sheet: 2026 Ranger XL

Sons Ford of Auburn · Auburn, AL · VIN: 1FTER4BH2TLE29973

Negotiation Guide

Opening Offer

$32,566

Fair Price

$34,066

Walk Away Above

$35,221

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$32,738

Est. Invoice$33,829

Holdback (est.)$1,091

MSRP (Sticker)$36,375

Asking Price$34,875

Markup-$1,500

Est. Dealer Margin on This Car$2,138

Percentile95% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory270 vehicles

Avg Markup (All Models)-$1,084

Avg Markup (Ranger)-$1,500

% Below MSRP84%

Avg Days to Sell35 days

Avg Sold Markup-$821

Price History

Jul 9, 2026$36,375 → $34,375(-$2,000)

Aug 6, 2026$34,375 → $35,375(+$1,000)

Aug 20, 2026$35,375 → $34,875(-$500)

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