Negotiation Guide
Opening Offer
$32,190
Fair Price
$33,690
Walk Away Above
$34,945
- • Recent buyers paid ~$2,309 below MSRP
- • Sitting 70 days (avg 45) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,580
Est. Invoice$33,666
Holdback (est.)$1,086
MSRP (Sticker)$36,200
Asking Price$34,700
Markup-$1,500
Est. Dealer Margin on This Car$2,120
Percentile95% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory108 vehicles
Avg Markup (All Models)-$1,882
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,933
Price History
Jul 9, 2026$36,200 → $34,200(-$2,000)
Aug 6, 2026$34,200 → $35,200(+$1,000)
Aug 20, 2026$35,200 → $34,700(-$500)
Cheaper Ranger XL Inventory
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-$2,000$37,66013d
Hacienda Ford of AliceAlice, TX
-$2,000$34,27519d
Hacienda Ford of AliceAlice, TX
-$2,000$34,27519d
Two Rivers Ford, Inc.Mount Juliet, TN
-$2,000$37,23513d
Town East FordMesquite, TX
-$2,000$33,88522d
Weikert Ford ElbaElba, AL
-$2,000$38,13535d
Bill Utter FordDenton, TX
-$2,000$33,88533d
Stivers FordWaukee, IA
-$2,000$37,84570d
Mullinax FordApopka, FL
-$2,000$33,6850d
Hacienda Ford of AliceAlice, TX
-$2,000$34,27519d