Negotiation Guide
Opening Offer
$35,704
Fair Price
$37,204
Walk Away Above
$37,660
- • Recent buyers paid ~$644 below MSRP
- • Sitting 17 days (avg 10) — extra leverage
Price Breakdown
Est. Dealer Cost$34,304
Est. Invoice$35,447
Holdback$1,143
MSRP (Sticker)$38,115
Asking Price$38,115
Markup$0
Dealer Margin on This Car$3,812
Percentile100% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold410
Avg Markup-$644
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory155 vehicles
Avg Markup (All Models)-$784
Avg Markup (Ranger)$0
% Below MSRP100%
Avg Days to Sell13 days
Avg Sold Markup-$615
Cheaper Ranger XL Inventory
Metro Ford Sales IncSchenectady, NY
-$2,000$38,57017d
Portsmouth FordPortsmouth, NH
-$2,000$38,94510d
Akins FordWinder, GA
-$2,000$33,24510d
Akins FordWinder, GA
-$2,000$33,78010d
Akins FordWinder, GA
-$2,000$33,24517d
Riverside FordMacon, GA
-$2,000$38,90017d
All American Ford of ParamusParamus, NJ
-$2,000$39,03017d
John Kennedy Ford PottstownPottstown, PA
-$2,000$39,26517d
Carman FordNew Castle, DE
-$2,000$36,95017d
Metro Ford Sales IncSchenectady, NY
-$2,000$38,57017d