Deal Sheet: 2026 Ranger XL

ALM Ford Marietta · Marietta, GA · VIN: 1FTER4BH1TLE38213

Negotiation Guide

Opening Offer

$32,161

Fair Price

$33,661

Walk Away Above

$34,816

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$32,373

Est. Invoice$33,452

Holdback (est.)$1,079

MSRP (Sticker)$35,970

Asking Price$34,470

Markup-$1,500

Est. Dealer Margin on This Car$2,097

Percentile95% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$2,215

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,441

Price History

Aug 15, 2026$34,970 → $34,470(-$500)

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-$2,000$34,27519d