Deal Sheet: 2026 Ranger XL

Billy Cain Ford-Lincoln of Cornelia, Inc. · Cornelia, GA · VIN: 1FTER4BH1TLE32914

Negotiation Guide

Opening Offer

$34,031

Fair Price

$35,531

Walk Away Above

$36,686

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,056

Est. Invoice$35,191

Holdback (est.)$1,135

MSRP (Sticker)$37,840

Asking Price$36,340

Markup-$1,500

Est. Dealer Margin on This Car$2,284

Percentile95% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)+$276

Avg Markup (Ranger)-$1,417

% Below MSRP68%

Avg Days to Sell34 days

Avg Sold Markup+$310

Price History

Jul 9, 2026$37,840 → $35,840(-$2,000)

Aug 6, 2026$35,840 → $36,840(+$1,000)

Aug 20, 2026$36,840 → $36,340(-$500)

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