Negotiation Guide
Opening Offer
$32,712
Fair Price
$34,212
Walk Away Above
$35,469
- • Recent buyers paid ~$2,309 below MSRP
- • Sitting 70 days (avg 45) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$33,053
Est. Invoice$34,154
Holdback (est.)$1,102
MSRP (Sticker)$36,725
Asking Price$35,225
Markup-$1,500
Est. Dealer Margin on This Car$2,173
Percentile95% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory314 vehicles
Avg Markup (All Models)-$2,202
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,156
Price History
Jul 9, 2026$36,725 → $34,725(-$2,000)
Aug 6, 2026$34,725 → $35,725(+$1,000)
Aug 20, 2026$35,725 → $35,225(-$500)
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