Deal Sheet: 2026 Ranger XL

O. C. Welch Ford · Hardeeville, SC · VIN: 1FTER4BH0TLE40003

Negotiation Guide

Opening Offer

$33,196

Fair Price

$34,696

Walk Away Above

$35,851

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,305

Est. Invoice$34,415

Holdback (est.)$1,110

MSRP (Sticker)$37,005

Asking Price$35,505

Markup-$1,500

Est. Dealer Margin on This Car$2,201

Percentile95% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory272 vehicles

Avg Markup (All Models)-$335

Avg Markup (Ranger)-$1,417

% Below MSRP76%

Avg Days to Sell39 days

Avg Sold Markup-$951

Price History

Aug 20, 2026$36,005 → $35,505(-$500)

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