Negotiation Guide
Opening Offer
$32,411
Fair Price
$33,911
Walk Away Above
$35,066
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,598
Est. Invoice$33,685
Holdback (est.)$1,087
MSRP (Sticker)$36,220
Asking Price$34,720
Markup-$1,500
Est. Dealer Margin on This Car$2,122
Percentile95% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory41 vehicles
Avg Markup (All Models)-$2,329
Avg Markup (Ranger)-$1,400
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,792
Price History
Aug 20, 2026$35,220 → $34,720(-$500)
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